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Hawaiian Electric Announces New Organization to Support Clean Energy Goals



March 2, 2009

Lynne Unemori
Phone:  (808) 543-7972

HONOLULU – Hawaiian Electric Company today announced a reorganization to support the company’s strategic focus on increasing renewable energy and energy efficiency. Effective today, Executive Vice President Robbie Alm has assumed leadership for an expanded scope of responsibilities. In addition to the public affairs areas he currently oversees, Alm will also be responsible for functions which directly support the company’s clean energy plans. These include corporate planning, system integration, resource acquisition, energy services and energy solutions.

“We have a responsibility to help shape a clean energy future for the communities we serve,” said Dick Rosenblum, Hawaiian Electric president & CEO. “It’s important that we have the right organization to help us execute and deliver on our commitments under the Hawaii Clean Energy Initiative. Robbie has been at the forefront of these efforts for our company and provides the natural leadership for this critical area of strategic focus.”

As a result of this promotion, Alm will oversee such activities as planning for the company’s “smart grid” initiatives, implementation of demand response and other customer energy-efficiency programs, and planning for the integration of major increments of intermittent energy from proposed wind farms in Maui County, as well as other renewable energy sources.